McKinsey at Cannes Lions 2025

Industry legends, iconic global brands, and marketers from more than 90 countries convened in Cannes, France on June 16–20 to celebrate world-class creative work.

This year, McKinsey unveiled distinctive programming and executive convenings designed to spark meaningful conversations about the most pressing topics in the industry.

Here's how we engaged this year at Cannes:

  • C-suite and executive fireside chats, luncheons, receptions, and dinners
  • Exclusive CEO and CMO forums
  • Tech alliance collaboration featuring panel discussions and networking moments that explore cutting-edge trends and innovations
  • First Movers Club: A daily storytelling experience for executives, celebrating the ambitious leaders who are shaping the future of the next century

Thank you to everyone who joined us for an inspiring and transformative experience that will empower you to drive your company's growth and innovation.

Kelsey Robinson speaks with Forbes’ Seth Matlins on the CEO-CMO divide
Insights on The CMO’s Comeback at Cannes Lions

Kabir Ahuja on winning the right battles for consumer attention

Featured Insights

A 3D illustration focused on a central blue figure in the midst of many red figures with glowing lines connecting to the blue figure.
Article

The CMO’s comeback: Aligning the C-suite to drive customer-centric growth

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Marketing has taken a back seat at many companies. We look at how bringing the CMO up front and aligning with the CEO and CFO can drive sustainable growth.
Two minimalist-style eyes on a light blue background. The eyes have white sclera, blue irises, and black pupils, giving them a simple, graphic appearance.
Report
The ‘attention equation’: Winning the right battles for consumer attention
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The media industry has focused on the quantity of consumer attention rather than the quality, but use of the “attention equation”...
Conceptual image of a person carrying a shopping bag and walking from one circular portal, with a brightly colored outside scene visible inside it, towards another portal, this one containing a neon-lit futuristic store.
Article
State of the Consumer 2025: When disruption becomes permanent
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Five years after the start of the COVID-19 pandemic, consumers’ crisis-era habits have lingered. Here’s what organizations...
Rocket Launch Digital Business Startup
Blog Post
Grow or go: Why CEOs must act now
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Economic shifts, disruptive tech, and changing customer preferences have made growth today’s business imperative. Leaders...
A woman stands at the ocean’s horizon, holding a mirror in front of her. It reflects the sky and a cascade of zeros and ones.
Article - McKinsey Quarterly
Unlocking the next frontier of personalized marketing
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As more consumers seek tailored online interactions, companies can turn to AI and generative AI to better scale their ability...

What we hosted this year

Want to learn more? Reach out.

Contact Us

Meet the Cannes Lions Team

Clarisse Magnin
Senior Partner and Managing Partner of FranceParis
Managing Partner of McKinsey in France. Leads our work in the Consumer Packaged Goods and Retail Practices in Africa, Europe,...
Kabir Ahuja
Senior PartnerNew York
Drives transformational growth through Marketing & Sales, Digital and AI. Deep expertise serving leaders in Telecom, Media, Consumer...
Kathryn Rathje
PartnerWashington DC
Works with leading consumer-facing companies to drive step-out growth transformations, with deep expertise in data-driven marketing,...
Kelsey Robinson
Senior PartnerBoston
Partners with industry leading consumer-facing companies to drive top-line growth through ideation and implementation of strategies,...
Lareina Yee
McKinsey Global Institute Director and Senior PartnerBay Area
Global expert and leader of research on AI and frontier technologies; advises companies on growth and transformation
Marc Brodherson
Senior PartnerNew York
A leader in our work in consumer internet, media, and B2B information services, helping companies across the media and advertising...
Quentin George
PartnerBay Area
Global expert and leader of advertising and commerce media with over 25 years experience inventing, scaling, and transforming...
Stefan Rickert
Senior PartnerHamburg
Coleads our CPG consumer care work globally, which includes clients in beauty, personal care, household care, and consumer health;...
Shelley Stewart III
Senior Partner, and Global Leader, Reputation & EngagementNew York
Advises companies on strategy and growth-led transformations; guides organizations to build a more inclusive, dynamic economy;...
Taryn Segal
Associate PartnerNew York
A leader in the Growth, Marketing & Sales practice helping companies build and accelerate growth transformations