This is a profile image of Manuel Fernández Jurado

Manuel Fernández Jurado

Coleads McKinsey’s Growth, Marketing & Sales and Operations Practices in Latin America, working with clients across various industries on commercial and growth transformations

Manuel is a key member in our Growth, Marketing & Sales and Operations Practices in Latin America. Since joining the firm in 2012, he has primarily worked with financial services and telecommunications companies on commercial and growth transformations. Manuel is one of the founders of our Digital Marketing Hub, which now serves companies globally with a focus on digital sales.

Some examples of his recent work include:

  • Designing and implementing market entry strategies for digital attackers in various countries in the region
  • Launching and scaling digital sales teams and integrating technological enablers
  • Leading multiple holistic transformations for financial services and telecommunications organizations
  • Valuing companies and investment projects

PAST EXPERIENCE

PiedraBuena
Private equity associate

EDUCATION

Columbia Business School, Columbia University
MBA

Buenos Aires Institute of Technology
Industrial engineering